portfolio

I managed a team of copywriters at TMW Unlimited for Ofgem's Be an Energy Shopper – the website devoted to educating consumers around bills, tariffs and deals and switching supplier.

I concepted and worked with the Design department at TMW Unlimited on this content that aligned with Diageo's World Class competition. The idea was to help bartenders make a more sustainable cocktail, giving them seasonal ingredient ideas.

I created an interactive timeline with the Creative department at TMW Unlimited, building in key points in history affecting the Bank of England's base rate. This interactive content was aimed at educating HSBC mortgage customers, and inspiring them to engage with the brand.

I devised, created the copy and briefed the Design department at TMW Unlimited for this infographic for HSBC, as part of a programme of eCRM content aimed at students. HSBC sponsors a competition which sends young speakers of Mandarin to China, hence the tie-up.

I interviewed bartender Aiden Bowie at one of the world's best bars Dandelyan while at TMW Unlimited – and then wrote it up for Diageo's World Class Club. It shows the invention and sheer excitement around what he and his colleagues are creating there.

I came up with the idea of this helpful timeline of bartending literature – to help entrants to Diageo's World Class competition. They were tasked with building a cocktail based on old cocktail books – and we obliged by helping out with this beautifully created timeline, built by TMW Unlimited Design with copy written by myself.

I wrote the copy for this selection of Eggnog recipes on the bar.com, created in a new landing page for Diageo after research showed the high search numbers for 'eggnog' at Christmas.

I created and edited the copy for the entire thebar.com website. This is an example of my own words.

This is email content that I created for HSBC's student base, built around a competition run by the bank to win a day at Sony Music.

Here I am kicking off a major content programme with an automotive manufacturer. In the background are lots of ideas on Post-Its. And in the foreground is my great UX colleague Danilo Sigillo.